Facebook advertisements are a powerful yet underutilized resource for online advertising. Facebook ads are one of the quicker ways to let people know about your brand.
Thinking aloud, Facebook is the most popular social media platform globally. So, while creating an Ad campaign on this platform, your brand gets the maximum online exposure. This article will go through essential tips to consider before running a Facebook Ad campaign.
7 Things You Need to Know Before Running Facebook Ads
1. Set a Well-defined Process For Your Ad Campaign
Setting up a well-defined process is vital in any digital marketing campaign. A Facebook ad campaign needs a thorough plan of action to succeed. Ask yourself some critical questions such as,
- What is the end goal of this ad campaign? Is it brand building? More engagement? More leads? Or more Sales?
- Who are you trying to target? Identify your target audience for the Facebook Ad campaign
- How long can you run this ad campaign? Ad campaigns can be costly, so measure your timeline to run your Facebook ad campaign.
Answering these questions would streamline the process of running a Facebook ad campaign. First, you need to identify how successful your ad campaign will be; only then can you measure its effectiveness.
2. Know Your Target Audience
Knowing your target audience well is half the job done. A business-specific target audience will respond better to a Facebook ad than a general target audience. Your target audience will streamline your ad marketing strategy.
But how do you set up your business-specific target audience? There are tools available on Facebook to analyze your business website’s visitors. Let’s look at some of the tools and tips you can avail to set your target audience.
- On Facebook, you can do social media analytics of your business page. You can analyze basic demographic information about your page visitors, such as age group, gender, and location. Just hit the ‘Insights’ menu on your business page.
- You can create customized customer relationship management (CRM) platform to store your website visitor’s data. It will streamline setting the target audience process.
3. Test Your Facebook Ads Before Sending Them Out
Testing is a vital clog in the wheel of a Facebook ad campaign. As a business owner, you need to be vigilant about your Facebook ads and their performances before sending them out.
These ads have the power to make or break your brand reputation in the market. Hence, it is crucial to know what your ads bring out to your target customers and how they represent your brand. Let’s look at some of the tools and tips to test your Facebook ads.
- Facebook’s Pixel tool can help track user behavior once they leave Facebook and visit your business website.
- Google Analytics can help you track your ad campaign’s effectiveness. You can see which page attracts higher conversion rates and traffic.
- Take the help of Facebook Analytics and insights to know when most of your target audience is active. Test your Ads during that time frame.
4. Know and Optimize Your Existing Conversion Rate
Yes, your existing conversion rate will determine your Facebook ad campaign‘s success. Facebook ad campaigns can be costly. Hence, before investing in an ad campaign to increase your lead conversion rate, ensure your existing conversion rate for your business website.
Conversion rate optimization is a process to convert more of your business website visitors into organic leads and clients. Let’s look at some popular tools to optimize your conversion rate.
- Google Optimize is a free testing platform to perform A/B testing and multivariate testing to determine conversion rate and for optimization.
- Google Pagespeed’s insights analyze your business website’s load time and help you improve your website’s load speed and responsiveness.
5. Know All About Your Ad Campaign’s ROI
A successful Facebook ad campaign has so many factors. Tracking all of these factors is rather complicated but not impossible. Most business owners depend on their staff to keep track of their sales after the ad campaign.
ROI of every ad campaign might vary as per their exposure and online reach. Hence, tracking a Facebook ad campaign’s ROI is more art than science.
Though we can track a few factors to determine how successful your ad campaigns might turn out to be. There are in-built tools on Facebook that can help you track ROI factors.
- Facebook Audience Insights is a free tool that lets you track likes, shares, and audience engagement analytics.
- Facebook’s Measurement Tools will help you track conversions and clicks your business page is getting due to the ad campaign.
6. Use Facebook Tools to Optimize Your Ad Campaign
Facebook itself has tools to promote your business ad campaign. Many of these tools are powerful yet underutilized by business owners. These Facebook tools are known to facilitate visible results for business ad campaigns. Let’s discuss some of these tools.
- SocialPilot is a paid tool to manage all your Facebook ads and their performance in one place. It boosts your Facebook posts as per your social media strategy.
- Facebook Ads Manager is a free tool in general Facebook Business manager. It gives you access to different in-built Facebook marketing tools to boost your Facebook ads. It helps you reach your target section of the audience.
- AdStage is a groundbreaking Facebook ad automation tool. You can automate your ad optimization with this tool.
- You can combine Google Ads with Facebook to gather comprehensive insights about your online presence and Facebook Ad campaigns.
7. Automate Your Facebook Ad Campaign
Automation of your Facebook ad campaign can save you both time and capital. There are many automation tools available exclusively for Facebook ads. Let’s discuss some of the more popular automation tools for Facebook ad campaigns.
- Revealbot is a popular Facebook ad automation tool to manage budgets, pause, or restart ads.
- Driftstock is another tool to automate the process of creating Facebook ads. It relies on past campaign data to suggest future Facebook ads.
- Facebook Ads Manager is a native application on Facebook that allows you to access marketing tools for focused ad campaigns. You can create, manage and optimize your Facebook ad campaigns using this tool.
Automating your Facebook ad campaign will allow you to focus your time and capital on your subsequent ad campaigns and other critical business aspects.
Key Takeaways:
- Set well-defined goals before running a Facebook ad campaign. Put a streamlined process in place to achieve those goals.
- Identify your target audience. Target and retarget them through your Facebook ad campaign.
- Test run your ads before actually running them. Do it when a major portion of your target audience is active.
- Create a budget and analyze the ROI of the Facebook ad campaign.
- Know your current website conversion rate. Optimize it using CRO tools.
- Use available tools and integrations to boost your Facebook ad campaign.
- Automate your Facebook ad campaign to save time and capital. Use that time and capital to improve your website performance.
